Real estate stack
The real estate frankenstack vs Blazar
Illustrative monthly software load for a ~25-40 agent independent real estate brokerage. Your numbers will differ - the pattern won’t. Ten logins. Ten invoices. Zero shared brain.
| Job to be done | Typical tools | Typical cost / mo | With Blazar |
|---|---|---|---|
| CRM / lead routing | Follow Up Boss, kvCORE, Sierra, LionDesk… | $400-$1,200 | Included · CRM module |
| Brokerage + agent websites | Placester, AgentImage, custom WP × N | $300-$1,500 | Included · Sites fleet |
| E-signature | DocuSign, Dotloop add-ons, HelloSign | $50-$400 | Included · Sign |
| Books / accounting | QuickBooks + bookkeeper glue | $80-$300+ | Included · Books |
| Payroll / commission tooling | Gusto/ADP + spreadsheets + Excel plugins | $100-$500+ | Included · Payroll/splits |
| AI assistants | ChatGPT teams, random chrome extensions | $50-$300 | Included · Jarvis |
| Automation glue | Zapier / Make scenarios holding it together | $50-$200 | Native workflows |
| MLS | Your board / MLS dues | Board rates | Keep - not replaced |
| Google Workspace / Microsoft 365 | $6-$22 / user | Keep - not replaced |
Figures are directional market ranges for illustration, not a guarantee. Pilot proposals use your actual invoices.
What consolidation feels like
One login for managers. One place for agent onboarding. One brand system for sites. One audit log when Jarvis acts. One bill you can explain to ownership.
What you still own
MLS membership and compliance. Email domains and mailboxes. Your people, your SOPs, your local market expertise. Blazar runs the operating layer around them.
Send us your stack. We’ll map kill dates.
Founding pilots include a written replacement map with target cancellation months.