Death by subscription
Small and mid-size real estate brokerages quietly spend thousands monthly across CRM, websites, e-sign, accounting, payroll, dialers, and “AI add-ons” that never become the system of record.
AI operating system for real estate brokerages
One OS for your
real estate brokerage.
Blazar is the AI operating system for real estate brokerages. CRM, books, payroll, websites, agent sites, e-sign, and Jarvis in one place, so independent and mid-size firms stop paying thousands a month for a dozen tools that never talk to each other.
Built for real estate independent and boutique brokerages
Keep MLS. Keep email. Replace the rest of the stack.
BLAZAR
AI operating system for real estate brokerages
Typical stack
$2k-$6k+/mo
With Blazar
One system
Designed to replace
Follow Up Boss
kvCORE / Sierra
QuickBooks
DocuSign
Gusto / ADP
Agent site builders
Zapier glue
Keep MLS
Keep email
The problem in real estate
Real estate brokerages don’t have a tech problem. They have a stack problem.
CRM over here. Books over there. Commission math in a spreadsheet. Agent sites on three platforms. E-sign somewhere else. AI bolted on last. Every login is a tax on your managers - and a fee on your brokerage P&L.
Nothing is connected
Leads don’t update books. Commissions don’t match deals. Agent sites don’t share branding. Managers live in Slack asking “where is that file?”
AI without an OS is a chat tab
ChatGPT can’t run payroll, route a lead, draft a COE checklist, or push an e-sign packet with audit history. Jarvis only works if it lives inside the OS.
Built for real estate
Blazar is the AI operating system for real estate brokerages - not another SaaS tile.
One place for people, money, deals, documents, websites, and AI. Built for 5-150 agent real estate brokerages that want enterprise power without enterprise bloat.
CRM & pipeline
Contacts, deals, and follow-up that management can trust
Pipeline stages, lead routing, tasks, notes, and activity - designed for real estate brokerages, not generic B2B sales CRM.
- Lead capture, assignment, and SLA-style follow-up
- Transaction timelines and checklist templates
- Team visibility without five logins
- Exports when you need them - you’re not held hostage
Books & money
Brokerage books that match the deals you actually close
Income, expenses, entity views, and deal-level profitability - so your numbers aren’t trapped in a consumer accounting app that doesn’t know what a commission split is.
- Deal-linked revenue and fee tracking
- P&L by brokerage / team / agent views
- Receipt capture and categorization workflows
- CPA-friendly exports
Payroll & commissions
Commission plans without spreadsheet chaos
Splits, caps, bonuses, staff payroll hooks, and payout readiness - so closing week doesn’t mean a weekend of Excel archaeology.
- Agent split plans and cap tracking
- Brokerage fee and royalty math
- Payout packages tied to closed deals
- Staff payroll coordination (with your tax pro)
Websites & agent sites
Brokerage site + every agent site from one brand system
Stop paying a website vendor per agent. Publish the brokerage site and individual agent pages with shared design, SEO, and lead capture into the same CRM.
- Brokerage marketing site hosting
- Agent micro-sites with shared components
- Forms that hit Blazar CRM - not a void
- One place to update brand, legal, and CTAs
Jarvis · AI ops
An AI that can act inside the brokerage - with permission
Not a chatbot bolted on the side. Jarvis works across CRM, docs, follow-up, and ops with audit logs and default-deny permissions.
- Draft follow-ups and call summaries in context
- Transaction checklists and “what’s missing?” scans
- Manager briefings: pipeline, risk, money
- Tool use only when allowed - every action logged
E-sign & documents
Packets, signatures, and deal files without another vendor
Generate, send, and store agreements next to the transaction - so DocuSign isn’t a disconnected silo and no one is hunting PDFs in email.
- E-signature workflows tied to deals and contacts
- Templates for listings, buyer agency, addenda
- Document vault per transaction
- Status visibility for managers and TC staff
Full surface area
Everything we can put in one OS - except MLS and email
Those two stay yours on purpose. Everything else is fair game for consolidation.
CRM & leads
Pipeline, routing, tasks, notes, activity.
Transactions
Checklists, dates, TC workflows, risk flags.
Books
P&L, expenses, deal profit, exports.
Payroll / splits
Commissions, caps, staff payouts.
E-signature
Packets, templates, audit trail.
Document vault
Deal files in one searchable place.
Brokerage website
Host + brand + lead forms.
Agent websites
Fleet of sites, one system.
Jarvis AI
Briefings, drafts, tool actions.
Permissions
Roles, audit log, default-deny AI.
Reporting
Production, money, ops dashboards.
Onboarding
Agent packets, W9, brand kit.
You keep: MLS access
You keep: email (Google / Microsoft)
Blazar integrates around them - it doesn’t try to replace them
Economics
$24k-$70k+
Annual software sprawl many SMB brokerages already pay - CRM + sites + e-sign + books + payroll tools + AI add-ons - before Blazar consolidates the surface.
Your exact savings depend on headcount and which vendors you cancel. We model it with you on pilot onboarding.
Founding pilots
Limited real estate brokerages. White-glove onboarding. Direct line to the builders. Locked founding economics while we harden the OS with real production volume.
Who it’s for
Independent and boutique real estate brokerages (~5-150 agents) tired of enterprise suites and duct-taped point tools. If you’re already happy in a $2k+/mo frankenstack, we’re not for you.
Who it’s not for
National real estate franchise IT mandates that forbid consolidation. Teams that only want a chat widget. Anyone looking to replace their MLS.
Rollout
How a real estate brokerage moves onto Blazar
No big-bang fantasy. Sequence that protects production at the firm.
Map the stack
Inventory every login, fee, and workflow you hate. We mark kill / keep / migrate.
Stand up the OS
Brand, roles, pipeline, books entities, site fleet skeleton, Jarvis policies.
Migrate in waves
CRM + sites first, then docs/e-sign, then money/payroll. Staff trained per wave.
Cancel vendors
Only after a wave is stable. Savings show up as tools actually turn off.
Build your real estate brokerage on one AI OS.
Founding pilot seats are limited. Tell us about your real estate team size and current stack - we’ll reply personally.